Dr. Mercer is, inter alia, VP Exploration of Avalon Rare Metals Inc since 2007. A consulting geologist, Dr Mercer earned his BSc. in geology from Edinburgh University (1968) and a PhD from McMaster University (1975). Since graduating, he enjoyed a 32-year career with the Noranda/Falconbridge group holding a series of managerial positions, working on international projects in over 30 countries, ultimately serving as Director – Geology and Geochemistry.
His responsibilities have ranged from management of large exploration groups based in Canada and overseas, to technical advice on advanced acquisitions as part of the Business Development group, negotiation of joint venture agreements, review of resource reports, implementation of quality control programs and implementation and auditing of environment, health and safety programs.
Dr. Mercer is currently President of the Canadian Federation of Earth Sciences (CFES), the umbrella organization for all earth science associations in Canada (2008 – 2010). He served as President of the Prospectors and Developers Association (2002-2004), serving as an executive of the association for 8 years. He currently chairs or is a member of several PDAC committees, including the Governance Committee, Health and Safety Committee and Corporate Social Responsibility.
In January 2009, Dr. Mercer was the recipient of the David Barr Award from the Association for Mineral Exploration in British Columbia for excellence in leadership and innovation in mineral exploration health and safety. He also was honoured with the PDAC Distinguished Service Award in 2006.